An airport is a valuable resource and economic driver for its community. Promoting it and building relationships with tenants, users, and the surrounding community is critical to its success. Whether communicating about your airport’s economic impact, dealing with negative opinions, or addressing emergencies, public relations is an essential component of an airport manager’s role.
Resources
Marketing Plans
Public Events
Social Media
- Understanding the Value of Social Media at Airports for Customer Engagement (ACRP Synthesis 56) 2014